Identity, tone of voice and style guidelines

An organisation’s visual identity is created by the colours, logo and the type of words it uses to describe itself. It’s also shaped by the things it and its people do and produce. To work well, everything produced by the University and its people – from emails, signs and leaflets, to Facebook posts, tweets and blogs – should reflect our identity.

Using an identity on something like a website or leaflet means that people will associate that material with the organisation and its reputation.