These informal workshop sessions give you the chance to meet our suppliers and learn about topics within video, photography, design and print.
- Digital Marketing 101 – Shona Orr
25 January 2017
10.00-11.00 (coffee and tea at 9.45)
Business School Maurice Keyworth SR (1.09)
If you would like to attend one of the upcoming workshops or request to be added to the network of commissioners email list please contact Tiffany Mazza.
Sprial - Emerging design and communications trends
This workshop looked at the shift in communications activity from the impact of mobile and social media to personalisation; brand journalism and the need for transparency; the new world of integrated communications and the emergence of employees as a key target group.
Clearhead - Six steps to video strategy
In this workshop Sarah from Clearhead took us through their ‘Six Steps to video strategy’ presentation.
Clearhead also provided us with The little purple book of video marketing for HE and FE marketers.
Limehouse - Commissioning video and how to make the most of your brief
In this workshop Limehouse shared some top tips on how to transform your video brief and get the best from your agency providers.
Peppertree - Written communication
In this workshop Peppertree explored the University’s tone of voice, as well as looking at how the language we use needs to flex depending on who we’re talking to.
Eleven - What do value propositions look like in subject messaging
This workshop explored how to develop meaningful value propositions for subject specific messaging and copy. Attendees left with a clear method to move away from generic messaging and develop messaging that truly resonates with potential students.
Print & Copy Bureau - Print workshop
This workshop covered the print process, hints and tips about how to best work with your print supplier and a run through of print finishes.
University of Leeds Communications Production team - Photography workshop
Claire Silcock and Matt Clark took us through the process of commissioning photography and advise on how to get the best out of your shoot.
University of Leeds Communications team - How to write and effective brief
In this practical session Sue Underwood looked at a bad example of brief and went over some tips to make your brief as effective as possible.
Magpie – Taking Print Digital
In this session Magpie introduced us to new ways of transforming printed materials into working online content.
Martin Carter - Social media refresher
In this session, Martin from the Digital Communications team gave us a refresher on social media.