The Media Relations team (which includes the press office) should be your first point of contact for local, national, international and trade media.
For urgent, out-of-hours enquiries phone +44(0)7712 389448 or email press office.
What the Media Relations team does
The Media Relations team manages the relationship with the media by:
- pitching newsworthy stories on your behalf and helping you prepare for any interviews
- dealing with incoming enquiries
- responding to anything sensitive or potentially damaging in the media, and monitoring coverage.
We also work closely with our social media colleagues. Together we can advise on the best ways to use social media or what to do if you encounter problems.
Helping you connect with the media
Working with the media can be a great way to raise your public profile and explain your work to a larger or wider audience. We can advise you on the most appropriate outlets (including press, TV and radio), and the best ways to engage journalists in order to reach key stakeholders.
Seeking to publicise your research or other outputs?
Before you contact us, have a think about:
- What do you want to achieve as a result of any media engagement or publicity?
- Key findings: what do your findings reveal that is new, interesting or different?
- Why are these findings significant? What impact might they have and who might be interested? Who do you want to reach?
- What is the main message you’d like to get across?
- What are the timescales (eg when is the research paper you’re promoting due to be published)? Are you giving us enough warning? The earlier the better – no need to wait until you have a publication date or everything is in place. This helps us plan our workload and make the most of any opportunities your research might offer.
We help deliver media handling advice and training to support people preparing for interaction with the media.
If you’re contacted directly by members of the media, you can give yourself time to prepare by asking them to first email press office
Training courses we currently offer:
- Writing for a general audience – a course run in conjunction with The Conversation, offering tips for finding newsworthy angles and creating compelling content.
To enquire about media training, email press office.
The Conversation is an independent news website which sources content from the academic and research community. The University of Leeds is a founding member.
Content is published under Creative Commons and many articles are also republished across UK and international media.
You can sign up to become an author, pitch an idea directly, or contact the Media Relations team – we work with The Conversations’ professional editors to help promote research and expertise.
University news stories
You can view the University’s latest news stories on the news section of the University website.
There is also a University press statements page.
External organisations and filming permissions
Any external organisation or individual wanting to film, photograph or record audio on campus must first obtain filming permission.
Consent for external organisations is granted by the Communications team, read details of how to obtain consent.
Please note: due to the coronavirus pandemic, most requests to film, photograph or record on campus cannot currently be accommodated.
What to do if you’re contacted by the media about a sensitive issue
If you’re contacted by a journalist about a sensitive or controversial issue, what you say could have an impact on the reputation of the University.
If you’re contacted by the media about an issue you are concerned about:
- you can find out what information is being requested but be careful not to speculate – remember that you don’t have to give any response there and then
- if you don’t have a planned response, tell them to email press office or if it’s an urgent out-of-hours approach, ask them to call +44(0)7712 389448
- let someone in the Media Relations team know about the call and ask for advice.
The Media Relations team manages the University’s response to sensitive and potentially damaging stories, helping to protect and safeguard the integrity, image and reputation of the University.
Please contact the University Secretariat in the case of an incident or if members of the media are contacting you directly about a contentious issue. Members of the Media Relations team will work with the Secretariat to issue any statements on behalf of the University.