Chinese social media

Most Western social media channels, including Facebook, WhatsApp, Instagram, YouTube and Twitter are blocked in China, meaning we are unable to use these as routes to communicate with people who live there.

Alternative social media channels like WeChat and Weibo are omnipresent in China. WeChat, in particular, is incredibly popular – it’s the second most-used social network in the world with over 900 million active users.

WeChat is used for everything, from searching the internet and chatting with friends to paying for taxis and doing day-to-day banking. The prominent language on these apps is Mandarin.

We work with an external digital agency to maintain our Chinese social media networks, grow our channels, respond to comments and promote the University.

If you have messages that are specifically targeted to a Chinese audience, email the International Office at chinateam@leeds.ac.uk for further support.