Whenever possible, you should aim to have someone art direct your shoot – it might be you, a member of your team, or someone your photographer employs.
It is always valuable to have a second, creative person looking at the composition, people and poses, the space and the fine detail of the photography as it happens. It’s vital that suggestions, reviews and adjustments are made throughout the shoot. If elements aren’t working, change them.
Small things can ruin photographs. Attention to detail is key. For example, unplumped cushions, random objects in shot, and furniture that clashes.