Social media

Social media platforms can be useful communications and engagement channels for a school, institute or service and also for individuals.

Advice and support

Before starting a new social media account, talk to your faculty marketing team and, or, digital communications. We can talk through the accounts which already exist and what to consider in starting a new one.

Go to your audience

Building a new following is hard work so take a look at the major accounts already in use and talk to us about providing content for one of these. Also, different channels are used in different ways by our audience groups. Advice on this is available from digital communications.

Leeds’ major accounts

Facebook – serving current students, prospective students and staff
Facebook account for alumni

@UniversityLeeds – corporate account with mixed following
@comingtoLeeds – account aimed at prospective undergraduates
@unileedsstaff – for staff
Instagram – followed by current students, some prospective students, alumni and staff
YouTube (all videos should be uploaded to and our main YouTube account to help keep our material in one place)

Paid-for activity on social media

Advertising on the University’s social media accounts is co-ordinated by the digital marketing officer. If you are interested in using digital advertising – on social media, or other digital channels – please contact marketing.

Evaluation tools

The data provided by social platforms can be very helpful in refining and improving use of these channels. Digital communications can offer advice on evaluation and insights.

Setting up and running accounts in the University’s name

If you run or set-up an account in the University’s name – for your school, service or institute – please make sure you and anyone with access has completed the social media training provided by Organisation Development and Professional Learning (SDDU).

Ensure you have clear contact points and responsibilities for the account, including agreed plans for how to escalate any issues and out of hours cover.


Read more about getting the most from social media in research and education.