Social media

Social media can help you reach and engage your audiences in a meaningful, authentic way with measurable results.

Before starting a new social media account, talk to your faculty marketing team and/or the Communications team. It may be that by using existing channels you can reach a larger audience, save time, and have more impact.

The University has an active presence on several major social media platforms, including:

Publishing video to YouTube

If you want to host your video on the University’s YouTube channel and your content meets our standards (covered in this section and in our social media technical guidance), please submit a new YouTube video submission request).

Help and support

The University’s Social Media Playbook is available to help colleagues create a social media strategy for their campaigns or projects. It covers a wealth of topics including:

  • Defining your audience
  • Social media platform overviews
  • Selecting the right channel
  • Using paid, owned and earned social media
  • Content planning
  • Scheduling
  • Content creation
  • Community management
  • Evaluating your impact

For a copy of the Playbook, please contact webcomms@leeds.ac.uk

If you run or set-up an account in the University’s name – for your schools, service or institute – please make sure you and anyone with access have completed the social media training provided by Organisational Development and Professional Learning (OD&PL, formerly SDDU).

The Communications team also produces a weekly social media report, which looks at some of the content published each week, how it went, and what we learnt. To be added to the distribution list for this report, please contact webcomms@leeds.ac.uk. To be added to the distribution list for this report, please contact webcomms@leeds.ac.uk