How it works at the University

The Digital Marketing team coordinates all social media advertising at the University and can advise on best practice, formats and budget. You will be asked to complete a short brief in order to set up your campaign. Contact the Digital Marketing team at digitalmkt@leeds.ac.uk.

What do you want to achieve?

To run successful social media advertising, you need to have a clear idea of your objectives. A strong set of objectives would consider:

1. Awareness: brand awareness and reach
2. Engagement: traffic, engagements, video views, lead generation, messages
3. Conversions: for example: event registrations, course applications, brochure downloads