The Digital Marketing team coordinates all social media advertising at the University and can advise on best practice, formats and budget. You will be asked to complete a short brief in order to set up your campaign. Contact firstname.lastname@example.org.
What do you want to achieve?
To run successful social media advertising, you need to have a clear idea of your objectives. A strong set of objectives would consider:
- Awareness: brand awareness and reach
- Engagement: traffic, engagements, video views, lead generation, messages
- Conversions: for example: event registrations, course applications, brochure downloads