Our visual identity

What is it?

Visual and written elements together form the University’s identity in our communications. For guidance on written style read our style guide.

Our visual identity is made up of multiple components, like logo, colours, typeface and typesize. There are precise specifications about all these things. Following them will ensure your communications contribute to a strong, consistent University identity.

This visual identity section of the website is about printed assets only. For guidance about using the visual identity in web design contact the Digital Communications team on webcomms@leeds.ac.uk

Designers and videographers – please read designer and videographer note.

Why does it matter?

A consistent identity helps us to be easily recognised and communicates professionalism. It can also communicate the University’s ‘personality’ – our values and what the organisation is like.

The University has an excellent reputation to uphold. The way we present ourselves influences perceptions, so it’s important that our communications support this.


The University is a large and diverse organisation. Our visual identity has been designed to allow us to tailor communications to specific audiences whilst also maintaining a clear, coherent association with the University.

Graphic designers around the University consult with each other regularly, to ensure good practice and consistent standards. If you need advice in applying this guidance or don’t think it covers your situation, please talk to the graphic designers in your service or in the Communications team (at commsprod@leeds.ac.uk).

Working with suppliers

The University has approved suppliers (on supplier frameworks) for design, web, video and photography. You must work with these suppliers only. Read about our communications supplier frameworks and how they help you.

Our approved suppliers work alongside our University design teams and are familiar with our guidelines. Share these webpages with them. They will help you to use them correctly.

No design credits

Please do not credit the designer anywhere on a printed publication. As a member of staff, if you want to find out who designed any existing work, contact your faculty marketing team, the Communications team or the University’s Print and Mail Service (formerly Print and Copy Bureau), as applicable.