Digital advertising
For best display you should use the Pixel logo for these digital formats, which is available to download here.
| Name | Size | Margin | Logo |
| Skyscraper | 120 x 600px | 10px | 100 x 28px |
| Wide skyscraper | 160 x 600px | 10px | 138 x 40px |
| Small square | 200 x 200px | 6px | 100 x 28px |
| Vertical rectangle | 240 x 400px | 10px | 138 x 40px |
| Square | 250 x 250px | 10px | 138 x 40px |
| Inline rectangle/MPU | 300 x 250px | 10px | 138 x 40px |
| Mobile leaderboard | 320 x 50px | 6px | 100 x 28px |
| Large mobile leaderboard | 320 x 100px | 6px | 100 x 28px |
| Large rectangle | 336 x 260px | 10px | 138 x 40px |
| Banner | 468 x 60px | 6px | 100 x 28px |
| Leaderboard | 728 x 90px | 10px | 138 x 40px |
Clear space and margins
Maintain a margin around the logo equal to the margin of the banner size of either 6px or 10px.
Colour
Our corporate website uses our core colours. If the adverts you are creating ‘click through’ to our corporate website, and you want to create a consistent visual journey for the user, we recommend including these colours in your design. Breakdown values are available here.
Fonts
The Freight family of fonts is currently in use on the corporate website, so for consistency, it is recommended you use the same fonts in your digital advertising designs.
The two weights recommended for legibility and accessibility are Freight Sans Pro Book and Freight Sans Pro Semibold.
Masks
Text placed over imagery can be difficult to read. When the images don’t have enough contrast, masks should be used to increase readability and accessibility.
You can ensure your text and background colours have enough contrast and are fully accessible by checking them here.