Social media
Page branding
Avatars
There are two options available: right aligned or centre aligned. Wherever possible, the right aligned avatar should be favoured. However, in some circumstances the centre aligned avatar may be more appropriate.
An example of this would be the profile image of a University of Leeds owned social media account, where a circular crop would hide part of the Parkinson tower. You can request an avatar via the University image library.
Facebook and Instagram
Technical specifications from platforms are updated regularly, for the most up to date information for Facebook and Instagram, check here.
Identity within posts
If you’d like to, you can include our logo within your visual posts. This is to make clear any content created by us.
| Still image | ||
| Landscape – 1200x628px | Square – 1080x1080px | |
| Logo width | 250px | 350px |
| Logo position | bottom right corner | bottom right corner |
| Margin | 28px | 36px |
| Call to action | Paid for ads include a button | |
| Moving image | ||
| Landscape – 1920x1080px | Square – 1080x1080px | |
| Logo width | 525px | 350px |
| Logo position | bottom right corner | bottom right corner |
| Margin | 65px | 36px |
| Stories | |
| 9:16 – 1080x1920px | |
| Logo width | 350px |
| Logo position | bottom right corner |
| Margin | 36px |
| Call to action | optional button |
Please note: captions are not currently available on stories. Any text must be part of the video or image files.
Technical specifications from platforms are updated regularly, for the most up to date information for Twitter, check here.
Identity within posts
If you’d like to, you can include our logo within your visual posts. This is to make clear any content created by us.
| Still image | |
| Landscape – 780x400px | |
| Logo width | 200px |
| Logo position | bottom right corner |
| Margin | 26px |
| Moving image | ||
| Landscape – 1920x1080px | Square – 1080x1080px | |
| Logo width | 525px | 350px |
| Logo position | bottom right corner | bottom right corner |
| Margin | 65px | 36px |