Faculty, school and institute identities
A consistent approach to the way we identify faculties, schools, departments, services, centres or institutes helps to achieve greater cohesion and strengthens their relationship to the University.
Faculties, schools, departments, services, centres or institutes should be clearly identified as being part of the University of Leeds. This is achieved by establishing a visual relationship between their names and the University logo.
The visual identity will be created through the size of type used for the names, and the positioning of the names in relation to one another.
The names should be displayed in the following fonts:
Freight Sans Pro Semibold (primary line)
Freight Sans Pro Medium all caps (secondary line)
The standard layout sets out the underlining principle of University of Leeds logo ranged right and owner identification (faculty, school etc) ranged left and covers no more than half the width of the page.
In circumstances where width is limited, and it would not be possible to range the owner identification to the left (eg DL leaflets, narrow banner stands, badges, skyscraper advert etc) it is permissible to place these details underneath the logo, following the spacing principles shown.
University owned
On University material the logo should be used at the top of the document cover, right aligned and anchored towards the bottom of the identity banner or aligned to the bottom right corner of the page, using the set page margins.
Faculty, department or service owned
The faculty, department or service name should appear left aligned and in line with the University logo, anchored towards the bottom of the page, or the bottom of the identity banner if used.
School owned
The school name should appear left aligned and in line with the University logo, anchored towards the bottom of the page, or the bottom of the identity banner if used.
To identify centres and institutes
The name of the centre or institute should appear left aligned and in line with the University logo, anchored towards the bottom of the page, or the bottom of the identity banner if used.
